Attention Shoppers: Be Wary of Misleading Health Claims on Food Packaging
Jun 10, 2025 By Madison Evans

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Whenever you go grocery shopping, you are most likely to see products boasting claims of being "heart healthy," "gluten-free," "organic," or "low-fat." But are these claims as trustworthy as they seem to be? Remember that most labels are for marketing purposes rather than genuine health benefits. Therefore, these might grab your attention and urge you to purchase those products, but they may not help you meet your fitness goals.

So, understanding the truth behind these misleading health claims is crucial to making an informed and healthier decision. Therefore, today, we will discuss the misleading labels companies use and share tips to help you avoid these misleading food label claims. So, keep reading and enjoy smarter, healthier shopping!

Understanding Misleading Food Labels

Here are nine food labels and claims that can be confusing; don't let them fool you:

  1. Serving Size: When reading a food label, always look at the serving size first. Just because you buy a package doesn't mean it's one serving. Many packages contain two or more servings. So, the calories, fat, and other nutrients add up quickly if you eat the whole thing. Knowing the serving size helps you understand how much you are eating. To make better food choices for your health, check the serving size of the products you buy.
  2. Low-fat or Fat-free: Just because something says "low-fat," "fat-free," or "light" doesn't mean it's completely healthy. Products can still have up to 0.5 grams of fat per serving and still be called "fat-free." Some of that fat can be bad, like saturated or trans-fat, which can harm your heart. So, always check the label before deciding what to eat.
  3. Made With Sea Salt: If a product says "made with sea salt," it doesn't mean it's healthier. Sea salt and regular table salt have about the same amount of sodium. Too much sodium can raise your blood pressure. To stay healthy, eat no more than 1,500 milligrams of sodium daily. One thousand five hundred milligrams of sodium is less than 3/4 of a teaspoon. Always check labels to keep your salt intake low and protect your heart.
  4. Lightly Sweetened: Lightly sweetened sounds good, but it is not true. The FDA doesn't have rules for what it means. It can still have a lot of sugar. You should choose foods that don't list sugar in the first three ingredients or have less than 8 grams of added sugar per serving. Always read the label to know what you eat and avoid being tricked by vague words.
  5. Wheat or Multi-Grain: Words like "wheat" or "multi-grain" don't mean the product is made with whole grains. It could still be mostly refined flour. To be sure, look for "100% whole grain" or "100% whole wheat" on the package. You can also check the ingredient list and make sure the first ingredient includes the word "whole." That's how you know you are getting the healthy, fiber-rich grain your body needs.
  6. Natural: Foods usually say "natural," but it doesn't mean healthy. The FDA says "natural" means no artificial colors or fake ingredients were added. But it can still be full of sugar, fat, or salt. Even junk food can use this label. So don't let the word "natural" fool you. Always read the ingredient list and nutrition facts to understand what's in your food.
  7. Made with Real Fruit: If a product says "made with real fruit," it doesn't mean it has much of it. Sometimes, there's only a tiny amount of fruit inside. That claim can be misleading. It's always better to eat whole fruits you can see and recognize, like apples or bananas. They give you real vitamins, fiber, and nutrients without tricks or hidden sugars.
  8. Gluten-Free: Some foods say they are "gluten-free" even though they never had gluten. This label can be misleading. Unless a doctor tells you to avoid gluten due to a health condition like Celiac disease, you don't need to choose gluten-free foods. Some of them miss out on important nutrients. Always check if a gluten-free label is really helpful for your needs.
  9. Superfoods and Superfruits: "superfood" or "superfruit" can sound exciting. However, they don't mean one food is better than all others. All fruits and vegetables are good for you and give your body vitamins and minerals. Don't be fooled by the fancy names. Instead, eat various colorful fruits and veggies daily to stay healthy.

Tips to Avoid Misleading Food Label Claims

Now that you know some food labels can be tricky, here are simple tips to help you make better food choices.

  1. Pick Whole Foods More Often: Eat more fresh fruits, vegetables, whole grains, and lean meats instead of packaged or fried foods. Processed foods often have too much sugar, salt, and unhealthy fats. Whole foods give your body the vitamins and nutrients it needs.
  2. Be Careful With Label Claims: Check the Daily Value on the label; 20% or more is considered high. Also, "low carb" isn't a clear term; look for fiber and low-added sugars instead. And if something claims to have "real fruit," check the ingredients list to see if the fruit is there.
  3. Avoid Trans Fats: Even if the label says "Zero Trans Fats," check the ingredients. Some packaged foods still have them, which are bad for your heart. Watch out for items like microwave popcorn; air-popped popcorn is a healthier choice.
  4. Get Fiber Throughout The Day: Fiber is good for your body, but eating too much at once can cause gas. Spread your fiber intake across meals.

Conclusion:

Food labels can be tricky and sometimes confusing. Just because a product says "healthy," "natural," or "low-fat" doesn't always mean it's good for you. The best way to eat well is to choose fresh, whole foods when you can and always read the ingredient list and nutrition facts. Knowing what to look for helps you make smarter choices and stay healthy in the long run.

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